9 Free Tools for Effective Market Research

9 Free Market Research Tools you should be using Right Now


Hey there!

Understanding what your customers want and need is absolutely essential for any business looking to thrive. That's where market research comes in. By tapping into the pulse of your target market, you can tailor your products and services to meet their demands effectively. And guess what? Market research tools are like your trusty sidekicks in this journey. They make the whole process a whole lot easier.

In this newsletter, we're excited to share with you a curated list of nine free market research tools. They're not only user-friendly but also cost-effective, saving you both time and money. These tools will empower you to dive deep into your target market, gain invaluable insights, and make informed decisions. So, buckle up and get ready to take your business strategies to the next level!

1. Google Trends

Google Trends is an excellent market research tool that provides valuable insights into keyword trends. By analyzing a portion of Google searches, it allows users to determine the popularity of specific keywords, subjects, and phrases over a specific period of time.

One of the key features of Google Trends is its real-time data, which enables users to stay up-to-date with the latest trends in their industry. This feature allows businesses to identify emerging topics and capitalize on them before their competitors.

Another advantage of Google Trends is its user-friendly interface and navigation. The tool is easy to use, making it accessible to users of all experience levels. Its simple design allows users to quickly find the information they need without any hassle.

Overall, Google Trends is a valuable market research tool that helps businesses analyze keyword trends, stay updated with the latest industry developments, and make data-driven decisions. Best of all, it's completely free to use.

2. Statista

Statista is a powerful market research tool that provides access to data from market research institutions and their opinions. It offers a comprehensive analysis of various industries, helping businesses understand the nature of competition and the relative size of industries. By using Statista, businesses can gain insights into average expenditures and individual company expenditures within specific industries.

One of the key features of Statista is its statistics portal, which provides users with a wealth of data and information. Additionally, Statista offers research and analysis capabilities, allowing businesses to dive deep into specific topics and trends. Its content and information design ensure that users can easily navigate and extract valuable insights.

Furthermore, Statista provides e-commerce insights, allowing businesses to understand the latest trends and developments in the online marketplace. With its user-friendly interface and powerful features, Statista is a valuable tool for businesses looking to conduct market research and make data-driven decisions.

3. Tableau Public

Tableau Public is a free data visualization tool that is widely used in market research for its ability to create interactive graphs and maps. With Tableau Public, users can easily transform complex data into simple and intuitive visualizations.

One of the key features of Tableau Public is its ability to build customizable dashboards, allowing users to highlight their analysis and present their findings in a visually appealing manner. This not only enhances the understanding of the data but also helps in making data-driven decisions.

Tableau Public also integrates seamlessly with Google Sheets, enabling users to connect and analyze their data directly from Google Sheets. Additionally, Tableau Public offers automated mobile layouts, making it easy to view and interact with visualizations on mobile devices.

Overall, Tableau Public is a powerful tool for data visualization in market research, providing users with the ability to create interactive visualizations, build dashboards, and integrate data from Google Sheets. Best of all, it's completely free to use.

4. Google Analytics

Google Analytics is a powerful tool for analyzing website traffic and visitor behavior. It provides businesses with valuable insights into how users interact with their website and the effectiveness of their marketing efforts.

• Some key features of Google Analytics include:

I. Reporting traffic:

Businesses can track the number of visitors to their website, how they found the website, and which pages they visited.

II. Tracking conversion:

Google Analytics allows businesses to set up goals and track conversions, such as purchases or form submissions. This helps businesses understand the effectiveness of their marketing campaigns.

III. Keyword guidance:

By analyzing the keywords that drive traffic to the website, businesses can optimize their content and improve their search engine rankings.

Google Analytics is a free service that is accessible to small businesses. It provides a wealth of valuable information that can help businesses make data-driven decisions and improve their online presence.

For businesses that require more advanced features, Google offers Google Analytics 360. This paid version includes additional features such as advanced data analysis, data export, and integration with other Google Marketing Platform products.

5. MakeMyPersona

MakeMyPersona is a market research tool offered by Hubspot. With MakeMyPersona, businesses can create buyer personas based on existing market research. By answering a series of questions, users can gain valuable insights into their target audience and understand their needs and preferences.

One of the key features of MakeMyPersona is its user-friendly interface, which makes persona creation a breeze. The tool provides intuitive form layouts and guides users through an essential question series to ensure they gather all the necessary information.

Once the persona is created, users can download it as a Word document. This makes it easy to share and distribute the persona within the organization, ensuring that everyone is aligned on the target audience.

Overall, MakeMyPersona is a valuable tool for businesses looking to understand their target audience better and create buyer personas based on market research. Its user-friendly features and the ability to download personas as Word documents make it an essential tool for any business. Best of all, it's completely free to use.

6. Google Keyword Planner

Google Keyword Planner is a fantastic tool for basic keyword research. It allows businesses to find new keywords and get a detailed idea of how their audience is searching for information within their market.

Using Google Keyword Planner, businesses can scan and research keywords that are related to their business. This helps them understand audience search behavior and find relevant keywords to target in their campaigns.

One of the key features of Google Keyword Planner is its ability to suggest a daily budget for keyword campaigns. This helps businesses plan their advertising spend and optimize their budget for maximum results.

Another useful feature of Google Keyword Planner is the ability to provide search details, such as monthly search volume and competition. This information helps businesses make informed decisions about which keywords to target and how to optimize their campaigns.

Finally, Google Keyword Planner allows businesses to easily add new keywords to their existing campaigns. This feature simplifies the process of expanding keyword targeting and reaching a wider audience.

Overall, Google Keyword Planner is a valuable tool for businesses looking to conduct keyword research, understand audience search behavior, and optimize their advertising campaigns. Best of all, it's completely free to use.

7. Ubersuggest

Ubersuggest is a simple and powerful tool for keyword and content market research. By inputting a phrase or keyword, Ubersuggest generates a comprehensive list of additional keywords that can be used to optimize your content and improve your search engine rankings.

With the release of version 6.0, Ubersuggest introduced new features that further enhance its functionality. Users can now create a dashboard login to access their search history and save their favorite keywords. Additionally, Ubersuggest now allows users to track the ranking of their competitor's website, providing valuable insights into their SEO strategies.

In addition to these new features, Ubersuggest offers a range of other tools to support your market research efforts. The domain overview feature provides a comprehensive analysis of any website, including organic keywords, traffic, and backlink data. The top SEO pages feature allows users to identify the highest-performing pages on a website, while the content suggestions feature provides ideas for creating new and relevant content.

Overall, Ubersuggest is a valuable tool for businesses and marketers looking to conduct keyword and content research. Its user-friendly interface, new dashboard login, competitor website ranking feature, and additional tools make it a powerful asset for optimizing your online presence. Best of all, it's completely free to use.

8. Google Alerts

Google Alerts is a valuable free-market research tool that allows businesses to stay informed and up-to-date with relevant search results. By setting up email alerts, businesses can receive notifications whenever new content is published on the web that matches their specified keywords.

One of the main benefits of using Google Alerts is its real-time alert feature. This allows businesses to track the latest developments, news, and trends in their industry, ensuring they stay ahead of the competition.

Google Alerts also provides a convenient way to monitor competitors. By setting up alerts for their competitors' brand names, products, or industry-related keywords, businesses can gain insights into their competitors' activities and strategies.

The tool is incredibly easy to use, with a user-friendly interface that allows businesses to set up alerts and manage their notification preferences effortlessly. With just a few clicks, businesses can start receiving valuable information directly to their inbox.

9. Pew Research Center

The Pew Research Center is a valuable market research tool that provides free access to a massive database of research on various fields. As a fair fact tank, the Pew Research Center informs people about issues, points of view, and trends shaping the world.

One of the key features of the Pew Research Center is its user-friendly interface, which makes it easy for users to navigate and access the extensive collection of research. The website also offers interactive charts that allow users to visualize data and gain insights quickly.

The research center at Pew is known for its data-driven approach, conducting demographic research, content analysis, public opinion polling, and other social research. With its vast database, businesses can find valuable information and statistics to support their market research efforts.

Utilizing the data from the Pew Research Center is important for market research as it provides reliable and unbiased insights into various topics. By incorporating this data into their research, businesses can make informed decisions and better understand their target market.


In conclusion, market research tools play a crucial role in helping businesses understand their target market and make informed decisions. The 9 free market research tools mentioned in this blog provide valuable insights and analysis that can greatly impact your business strategies. Recap of the 9 market research tools mentioned:

• Google Trends

• Statista

• Tableau Public

• Google Analytics

• MakeMyPersona

• Google Keyword Planner

• Ubersuggest

• Google Alerts

• Pew Research Center

These tools offer a range of features such as real-time data, statistics portal, data visualization, website traffic analysis, persona creation, keyword research, competitor analysis, email alerts, and access to research databases.

Using these tools can have a significant impact on your business by helping you identify market trends, understand customer needs, outperform competitors, optimize your online presence, and make data-driven decisions.

It is important to take advantage of the free resources available and incorporate them into your market research strategy. These tools can save you time and money while providing valuable insights into your target market.

In conclusion, by utilizing the 9 free market research tools mentioned in this blog, you can stay ahead of the competition, improve your business strategies, and ultimately provide better products and services to your customers. Take action now and start using these tools to maximize your business potential.


1. How can market research tools benefit my business?

Market research tools help businesses analyze the market, track business growth, identify opportunities, lower risks, produce relevant materials, find advertising opportunities, outperform competitors, set higher goals, make informed decisions, and improve selling techniques.

2. Are these tools suitable for small businesses?

Yes, these tools are suitable for small businesses. Many of the tools mentioned in this list offer free versions with basic features that can still provide valuable insights for small businesses.

3. Can I access advanced features with the free versions?

For some tools, the free versions offer basic features that are still beneficial for market research. However, advanced features may require upgrading to a paid version of the tool.

4. Which tool is the best for keyword research?

Google Keyword Planner and Ubersuggest are both excellent tools for keyword research. Google Keyword Planner provides insights into how your audience is searching for information, while Ubersuggest generates a comprehensive list of additional keywords.

5. Can I use multiple tools simultaneously?

Yes, you can use multiple market research tools simultaneously. In fact, using a combination of tools can provide a more comprehensive understanding of your target market.